Fruit Juice Matters

Science and health information on 100% fruit juice.

There’s more to 100% fruit juice than its refreshing taste.

Fruit Juice Matters is brought to you by AIJN (the European Fruit Juice Association). Our mission is to share the science behind 100% fruit juice and celebrate its goodness.

Study the research demonstrating the health benefits of fruit juice and see why world-renowned experts believe 100% fruit juice is good for health and a tasty and convenient way to fit a serving of fruit into our diets.


Science, juice, and health

The heart of Fruit Juice Matters is to supply balanced, credible information about 100% fruit juice that is backed by science. If research findings are misinterpreted or ignored, it can lead to conflicting information for consumers and health care professionals.

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What's in 100% fruit juice?

100% fruit juice is simply fruit that has been juiced. It naturally contains around 10% sugars while the remaining 90% is made up of water, vitamins, minerals, and phytonutrients – all of which come straight from the whole fruit.

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Juice in your diet

Wondering how 100% fruit juice could have a place in the diet?

Check out our information to sort fact from fiction.

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From farm to glass

It’s important to know where our food and drink comes from. 100% fruit juice comes straight from whole fruit and according to EU and national fruit juice legislation it can never contain any added sugar.

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Juice fact

Most people in Europe do not eat enough fruit and vegetables. 100% fruit juice is a convenient way to increase fruit intake and support good health.


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Behind the scenes – The making of the Fruit Juice garden at Bloom

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Fruit Juice Matters Ireland at Bloom 2018

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10 2016
10 2016

AIJN Juice Summit

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01 2017

January Healthy Brunch and Talk by Platform 61

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02 2017
02 2017

Juice PLUS+ Live

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Need more information?

Head to our contact page to get in touch with the team at Fruit Juice Matters.

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